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Facebook

Orbee provides ways to drop Facebook segments using Orbee's Web SDK. This functionality allows shoppers to be retargeted by their actions on the site.

Orbee also allows directing products and information to Facebook to provide more specific retargeting to customers.

Installation

This plugin requires no additional installation to be used correctly.

However, to fully utilize all Facebook features, including dynamic product retargeting, you need to sync inventory to Facebook. Orbee provides the capabilities to do so in whatever manner you choose -- as long as your inventory is imported into Facebook, then dynamic product retargeting is possible.

Configuration

We provide initial rudimentary configuration to choose how to scrape vehicle VINs (the Product ID's of the Auto Industry):

Variable Type Required Description
checks object no possible checks to gather product ID's

Methods

This plugin provides the following function to drop a segment:

dropSegment

dropSegment ( facebookID: string, event: string, params: object, token: string ): void

Drops a segment with the given params on the shopper

Parameter Type Required Description
facebookID string yes Name of segment
event string yes ID of segment
params string yes Additional configuration for facebook segment
token string yes Script token

Events

Generated

This plugin generates the following events:

Action Spec Trigger
marker 
{
    object: 'visit',
    vendor: 'Orbee',
    product: 'Segments',
    implementations: ['Facebook'],
    pixelID: '',
    label: ''
}
 marks the dropping of a segment

Listening

This plugin does not listen for any events.

Dependencies

This plugin does not depend on any other services or plugins.