Facebook¶
Orbee provides ways to drop Facebook segments using Orbee's Web SDK. This functionality allows shoppers to be retargeted by their actions on the site.
Orbee also allows directing products and information to Facebook to provide more specific retargeting to customers.
Installation¶
This plugin requires no additional installation to be used correctly.
However, to fully utilize all Facebook features, including dynamic product retargeting, you need to sync inventory to Facebook. Orbee provides the capabilities to do so in whatever manner you choose -- as long as your inventory is imported into Facebook, then dynamic product retargeting is possible.
Configuration¶
We provide initial rudimentary configuration to choose how to scrape vehicle VINs (the Product ID's of the Auto Industry):
| Variable | Type | Required | Description |
|---|---|---|---|
| checks | object | no | possible checks to gather product ID's |
Methods¶
This plugin provides the following function to drop a segment:
dropSegment¶
dropSegment ( facebookID: string, event: string, params: object, token: string ): void
Drops a segment with the given params on the shopper
| Parameter | Type | Required | Description |
|---|---|---|---|
| facebookID | string | yes | Name of segment |
| event | string | yes | ID of segment |
| params | string | yes | Additional configuration for facebook segment |
| token | string | yes | Script token |
Events¶
Generated¶
This plugin generates the following events:
| Action | Spec | Trigger |
|---|---|---|
| marker | { object: 'visit', vendor: 'Orbee', product: 'Segments', implementations: ['Facebook'], pixelID: '', label: ''} |
marks the dropping of a segment |
Listening¶
This plugin does not listen for any events.
Dependencies¶
This plugin does not depend on any other services or plugins.