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API Overview

The Data Collector has a variety of endpoints to cover different tracking mediums. Each of them are listed below.

Web SDK

Endpoint: https://c*.orb.ee/collect

The Web SDK endpoint, c*.orb.ee/collect, is the formal endpoint for collecting events from the Web SDK. When working with this endpoint, a variety of browser datapoints and variables are sent to track visitors on the web.

This endpoint should not be used directly; instead, use the Event Module in the Web SDK to track events on the web.

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Click Tracking

Endpoint: https://r.orb.ee

The Click Tracking endpoint is an intelligent server engine that redirects requests to a destination URL. When tracking clicks on videos, emails, ads and more, this click tracker provides the most robust control over how the clicks are categorized, as well as control over the destination URL.

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Viewthrough Tracking

Endpoint: https://v.orb.ee

The Viewthrough Tracking endpoint utilizes typical pixel tracking to drop a pixel when viewed. This can be used to track opens or impressions for ads and emails. These are passive and can be installed directly on the HTML present.

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Event Tracking

Endpoint: https://c*.orb.ee/collect/{aid}/{pid}/event

The Event Tracking endpoint can be used to track any event in the Event Specification format. Additional parameters can be passed to associate the event with another event that happened elsewhere -- e.g. firing server events after an event fired from the Web SDK, using the same user ID.

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Last update: 2023-04-13