What is Orbee Analytics?¶
Orbee is a rich middleware platform for the automotive industry that enables you to take control of your first-party data.
With Orbee's all-in-one platform, you can maximize the value of your dealership's data and ensure your first-party data never goes to waste. Though our Platform, APIs and SDKs, you can analyze, activate and enrich your data.
Key Concepts¶
Orbee analytics is an event-based analytics tool that automatically tracks the behaviors of users based on important website interactions and more, and connecting that data with your other data sources and silos.
Before you get started with Orbee, its important to know the key concepts used:
| Name | Description | Example |
|---|---|---|
| Events | An event is an action a user has taken | A user clicks on a vehicle listing |
| Event Properties | Event properties are details about an event | The VIN of the vehicle being viewed |
| Shopper | A shopper is the specific individual that interacts with your website and dealership | A shopper visits the dealership |
| Profile | A profile is the combination of events and properties that detail a shopper | Whether a shopper is interested in a new or used vehicle |
| Visit | A visit is a time the shopper spent on your website, coming from a traffic source | A shopper visits the site from an email you sent |
Events¶
Events are actions that users take in your product, such as clicking a button, viewing a vehicle, or watching a video. Orbee automatically tracks many behaviors users take on your website, but you can also wire up your own to enrich your events and profiles.
You can learn more about how to track events using our Web SDK.
Event Properties¶
Event properties are details about events. For example, when someone clicks on a vehicle listing, the SDK uses event properties to track the details of the vehicle listing that was clicked.
Shoppers¶
A shopper is the specific individual that interacted with your website. Orbee's profiles and reports are tightly integrated with shoppers.
You can learn more about how we identify shoppers by using a combination of identifiers, data sets, and other details.
Profiles¶
Profiles are a details compilation of all properties and events for a shopper. For example, this can include the timeline of events across their devices, as well as properties tied to the shopper, like their intent to buy a used or new vehicle.
Visits¶
Visits cover a period of time that a shopper is on your website. This is usually denoted by a traffic source that drives the shopper to the site, or them directly connecting to your site. For example, clicking a link in an email you sent will start a visit for that shopper on your website.
You can learn more about how Orbee tracks visits.